MyLugano for Merchants

Join the MyLugano network,
let people who live, work, or visit the city get to know you, and seize new opportunities.
MyLugano is a project of the City of Lugano that supports local businesses through a network of shared payments and benefits.
By joining the network, you can accept payments in LVGA, the City of Lugano’s digital currency, and receive the amount in Swiss francs. With every purchase, customers earn up to 10% cashback in LVGA to use at participating businesses.
The more customers shop within the network, the more LVGA they accumulate for their next purchases. This encourages them to return, discover other businesses, and spend again in the area, strengthening their connection to local businesses.
Why join
Zero commissions
Receive payments in local digital currency (LVGA), with conversion to CHF to eliminate risks.
Cashback to customers
Offer up to 10% cashback and increase the loyalty of customers who return to spending with you.
More visibility
Your business appears on the map available in the app and on the MyLugano website, where thousands of users can discover it.
Dedicated campaigns
Take part in initiatives and promotions to reach new customers and strengthen your presence in the area.
Join with no upfront costs
No sign-up fees and a simple system for collecting payments in LVGA and offering cashback.
Accept LVGA and receive CHF
Customers earn or purchase LVGA and spend them at participating businesses, creating new opportunities for sales and customer loyalty.
For companies
How it works
Membership request
Fill out the membership application form to join the MyLugano network quickly and easily.
Business Verification
We will verify that your business has its registered office or a retail location in the Municipality of Lugano, which is a requirement for joining the network.
Activation
Once your request is approved, an appointment will be scheduled with the MyLugano team for activation, and from that point on, you’ll be able to start accepting payments in LVGA.
Ongoing support
We'll continue to assist you even after activation, with dedicated support for using the system and a newsletter full of updates.
The Stories of Our
Merchants
Learn about the experiences of those who have chosen MyLugano for their business.
The network in numbers
An increasingly connected city
MyLugano is already in the pockets of 60,000 people, and the network is growing every day.
Users
64,000 people have already chosen MyLugano to live, work, or explore the city.
Partner businesses
Shops, restaurants, events, and services where you can pay in LVGA and save up to 10%.
Monthly transactions
Commission-free payments processed every month on Swissledger, the city's blockchain.
Join the network
Fill out the form to join the MyLugano network
MyLugano is the innovative project implemented by the City of Lugano to support local commerce.
A citizen loyalty circuit that works thanks to a real digital currency: the LVGA. The circuit is aimed at all commercial businesses in Lugano that can join it free of charge by accepting LVGA payments and offering a discount in the form of cashback. The logic is very simple: the more you spend within the circuit, the more LVGA you get to spend on subsequent purchases. The system encourages buying in the city and contributes and keeps more money within the economic circuit for the benefit of all the actors involved. The project is actively supported both by the city of Lugano and by important public-private actors who contribute, for example, by paying bonuses to LVGA to their collaborators to spend within the circuit.