MyLugano for Merchants

Join the MyLugano network,
let people who live, work, or visit the city get to know you, and seize new opportunities.

MyLugano is a project of the City of Lugano that supports local businesses through a network of shared payments and benefits.
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By joining the network, you can accept payments in LVGA, the City of Lugano’s digital currency, and receive the amount in Swiss francs. With every purchase, customers earn up to 10% cashback in LVGA to use at participating businesses.
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The more customers shop within the network, the more LVGA they accumulate for their next purchases. This encourages them to return, discover other businesses, and spend again in the area, strengthening their connection to local businesses.

Why join

Zero commissions

Receive payments in local digital currency (LVGA), with conversion to CHF to eliminate risks.

Cashback to customers

Offer up to 10% cashback and increase the loyalty of customers who return to spending with you.

More visibility

Your business appears on the map available in the app and on the MyLugano website, where thousands of users can discover it.

Dedicated campaigns

Take part in initiatives and promotions to reach new customers and strengthen your presence in the area.

Join with no upfront costs

No sign-up fees and a simple system for collecting payments in LVGA and offering cashback.

Accept LVGA and receive CHF

Customers earn or purchase LVGA and spend them at participating businesses, creating new opportunities for sales and customer loyalty.

For companies

How it works

01

Membership request

Fill out the membership application form to join the MyLugano network quickly and easily.

02

Business Verification

We will verify that your business has its registered office or a retail location in the Municipality of Lugano, which is a requirement for joining the network.

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03

Activation

Once your request is approved, an appointment will be scheduled with the MyLugano team for activation, and from that point on, you’ll be able to start accepting payments in LVGA.

04

Ongoing support

We'll continue to assist you even after activation, with dedicated support for using the system and a newsletter full of updates.

The Stories of Our
Merchants

Learn about the experiences of those who have chosen MyLugano for their business.

Ristorante Elementi, located at the Casinò di Lugano, offers a nightly sensory dining experience inspired by the five elements. Led by chef Moreno Manzini, the restaurant highlights seasonal ingredients, local suppliers, and a curated wine list, featuring monthly menu updates and themed events.

Elementi Restaurant

Be Different Hairstyle is the salon founded by Sofia in 2023. Born from her passion for creativity, color, and hair care, it offers a personalized style for those seeking a unique look. Every service reflects enthusiasm, expertise, and attention to the individual.

Stand Out Hairstyle

Negozio Leggero is a go-to destination in Lugano for those choosing a more sustainable lifestyle. It offers bulk products, ranging from groceries to cosmetics and detergents, allowing you to buy only what you need and reduce waste, even by using your own containers.

Negozio Leggero

Maruska Riva creates handcrafted, contemporary, and sustainable jewelry in Lugano. Each piece is handmade in our local studio using precious materials, ethical gold, and custom designs, perfect for those seeking exclusive, responsible luxury.

Maruska Riva

LepLaw Lugano is a boutique law firm born from the international experience of Laura Elisa Protti and Claudia Sorrentino. We provide consulting services for individuals and companies operating between Italy and Switzerland, with expertise in international contracts, commercial law, and startup support.

LEP LAW CH

Ashri Boutique was born from Jessica Tirico's international vision, bringing a bohemian style of fashion, accessories, illustrations, and jewelry to the Quartiere Maghetti. More than just a boutique, it is an inclusive space that celebrates artisans, designers, and good vibes.

Ashri Boutique

11teamsports Lugano is a go-to destination for football enthusiasts and numerous clubs across Ticino. Founded by Giacomo, the store offers footwear, technical apparel, custom jerseys, and products carefully selected for their quality, performance, and service.

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11teamsports Lugano

La Signora degli Anelli is the shop of Micaela “Micia” Zambelli, where every piece of jewelry is handcrafted with love and dedication. Her creations in copper, silver-plated copper, and semi-precious stones blend craftsmanship, philosophy, and a warm, welcoming atmosphere.

The Lord of the Rings

Zoeyland was born from Umberto Rezzonico’s dream of creating a magical place for children and families. Inspired by the atmosphere of New York’s great stores, the shop offers a colorful and engaging space to explore, imagine, and rediscover the joy of play.

Zoeyland

La Colombina Pasticceria combines craftsmanship, tradition, and creativity in the heart of Lugano. Founded by Gianluca Fiorentino and Emanuela, it offers high-quality desserts, an award-winning tiramisu, wheat-free and lactose-free products, and small snacks designed for our four-legged friends too.

La Colombina Pasticceria

E-6900 was born from Andrea and Cristina Porro's passion for electric mobility. At their Via Trevano shop, they offer electric scooters and kick scooters, along with expert maintenance services, guiding customers through the selection and care of their vehicles.

E-6900

Located in the Corte dei Sapori of the Maghetti district, WineBar offers a selection of local wines and a menu inspired by the region. With locally sourced ingredients and a commitment to quality, we provide an authentic dining experience that celebrates the flavors of our area.

Wine Bar

Edicola Molino Nuovo, opened by Elena Bottoni in 2010, has grown into a local landmark. Beyond newspapers and magazines, it offers essential groceries and provides a daily service that supports the local community.

Molino Nuovo Newsstand

Cinema Iride, led by Joel Fioroni, carries on the Lugano cinematic tradition with a renovated theater and a program running seven days a week. It combines passion, culture, and technology, offering a high-quality viewing experience and a vibrant space for the community.

Iride Cinema

1979 Tattoo Shop is the studio of Attilio Maione, a tattoo artist with over 25 years of experience and a background in sculpture. Every tattoo is created as a unique piece of art, crafted with care, professionalism, and attention to every stage, from design to the healing process.

1979 Tattoo Shop

Stage12 blends cinema, sustainability, and creativity in a space inspired by the atmosphere of the old Cinema Lux. Born from Joel Fioroni’s experience, it offers eco-friendly products, cinematic memorabilia, and pop-ups from local producers, championing community and craftsmanship.

Stage 12

Circular Lugano was born from Mirco and Luca De Savelli’s vision to reduce waste and unnecessary purchases through renting and reuse. The project offers a sustainable alternative for items used only occasionally, promoting a more conscious way of consuming.

Circular Lugano

BOH! Tattoo Studio, founded by Daniele “Skyzzo” and Simone, specializes in realistic, fine line, and cover-up tattoos. In addition to tattoos, we offer piercings, permanent makeup, and image consulting, with online booking and solutions designed to help you express your identity.

BOH! Tattoo Studio

Shoppa Smart Technology Store specializes in the sale, support, and repair of smartphones, computers, and tablets. We also offer mobile plans, accessories, gadgets, e-commerce services, and installment payment options, all aimed at making technology simpler and more accessible for everyone.

Shop

Staglio brings authentic Roman-style pizza al taglio to Ticino—light, crispy, and made with fresh ingredients. Founded by Katia and Antonio, we offer vegetarian and vegan options, traditional desserts, an online shop, home delivery, and catering for corporate events.

Staglio - Pizza al Taglio

Beauty Corner Estetica was born from Elba's passion for the world of beauty and wellness. The center offers manicures, waxing, face and body treatments, microneedling, laser hair removal, and advanced aesthetic technologies, all with a professional and personalized approach.

Beauty Corner Aesthetics

Doctor Phone, opened by Loris in 2021, was born from a passion for electronics cultivated since his youth. We offer fast, professional repairs for smartphones, tablets, and computers, using quality spare parts and also providing custom covers for a complete service.

Phone Doctor

Founded by Rafael and Isabela, Pizza Burger reimagines fast food by combining pizza, burgers, and fresh ingredients. Every item is carefully prepared without preservatives or additives, proving that fast food can be wholesome, nutritious, and high-quality.

Pizza Burger

Pasticceria Laboratorio San Giorgio was born from the meeting of Gianluca Mollo and Ugo Klainguti, combining talent, tradition, and technique. Specializing in macarons, leavened products, and Pan di Carona, it offers Italian and international desserts made with local ingredients and great artisanal care.

San Giorgio Pastry Workshop

Il Segnalibro bookstore is a cultural hub born from the shared passion of Francesca, Sabina, and Prisca. We offer a selection of national and international titles, school textbooks, an online shop, and monthly book clubs, fostering an active community centered on the joy of reading.

The Bookmark Bookstore

Antimo Bertolino is an artist and restorer whose work bridges craftsmanship, conservation, and creative research. His hand-carved MDF pieces draw inspiration from celestial phenomena like black holes and gravitational waves, blending art, science, and a unique vision of the universe.

Antimo Bertolino

Studio CHP, founded by architect Christian Palumbo, provides architectural services, project management, and assessments for asbestos and hazardous materials. The firm handles every project with expertise, precision, and a focus on people, ensuring a smooth and well-managed experience.

CHP Studio

La Caveja brings the authentic taste of Italian tradition to Lugano, featuring carefully prepared piadinas, salads, crepes, and fresh seasonal daily specials. Our menu also includes vegan, vegetarian, and gluten-free options, always with a focus on quality and simplicity.

La Caveja

Lisa Sommella’s Make-up Express is a space dedicated to all-around beauty. Lisa combines makeup, hairstyling, color analysis, image consulting, and services for events, fashion, bridal, and entertainment, bringing experience, creativity, and great attention to detail to every project.

Make-up Express by Lisa Sommella

Lala Caffè was born from 15 years of passion and experience in the world of coffee. We offer compatible capsules, biodegradable pods, quality ground coffee, Kusmi Tea, and gourmet specialties from Southern Italy, creating a small hub for taste and conviviality.

Lala Coffee

Bijoux io is a family-run business established in 1972 and currently managed by Lorenza. Originally focused on silver jewelry, the shop has expanded its selection to include gift items, home decor, and trendy brands, maintaining a collection that is always stylish, elegant, and up-to-date.

Bijoux io

Desk Food brings the inspiration of the Japanese bento box to Lugano through fresh, creative, and customizable poké and bowls. Born from the experience of Tanja and Roberto, it offers quality ingredients, ever-changing combinations, and meticulously prepared corporate catering and breakfasts.

Desk Food

Allure was born from Flavia’s passion for sustainable, inclusive, and high-quality women’s lingerie. After extensive research into European brands, she created an elegant space that celebrates every body, starting as a pop-up corner within Stage12 and designed to empower the individual.

Allure

RepairStore, opened by Vladimir in 2021, is a go-to destination in Molino Nuovo for computer, tablet, and smartphone repairs. Born from a deep passion for technology, the shop also offers new and used devices, mobile plans, and fast, reliable technical support.

RepairStore

Alla Fermata is a clothing, footwear, and accessories boutique founded by Pierangelo and Gianna. Through a careful search for niche brands and unique items, it blends Italian inspiration, international creativity, and pieces chosen to tell a story through every outfit.

At the Stop

Marilù Scarpe&Borse was born from Lorenza Sommaruga's desire to continue the legacy of a beloved local shop. Drawing on her extensive experience in the industry, she offers high-quality shoes and bags, featuring comfortable, elegant designs crafted for customers of all ages.

Marilù Shoes&Bags

Founded by Astrid and Mauro, Ceresa OTTICA focuses on quality, expertise, and personalized consulting. We offer eye exams, contact lenses, orthokeratology, and a range of prescription glasses and sunglasses, featuring a selection of designer frames for those seeking something truly unique.

Ceresa OPTICIANS

Animal Service was born from two friends' passion for aquariums and has grown over the years into a go-to destination for pet lovers. Today, we offer food, accessories, and products for dogs, cats, rodents, birds, fish, and reptiles, as well as a boarding service for small animals.

Animal Services

Ristorante Vetta Monte Brè combines seasonal cuisine, attentive service, and a spectacular view of the Gulf of Lugano. Situated at an altitude of 1000 meters, it is the ideal setting for lunches, dinners, weddings, and corporate events, offering refined dishes and a unique atmosphere, accessible by funicular.

Vetta Monte Brè Restaurant

Mr. Vino was born from Bruno's passion for travel and wine discovery. Located in the heart of Lugano, it offers artisanal labels from over 25 partner wineries worldwide, all available by the glass thanks to Coravin technology, accompanied by a selection of tapas, charcuterie boards, bruschetta, and oysters.

Mr. Vino

Körperformen Manno, opened by Maurizio Frassi and Daniela Sacchi in 2021, offers 20-minute EMS workouts designed to strengthen muscles, improve posture, and support overall well-being. It is a targeted, safe, and personalized method, ideal even for those with limited time or joint issues.

Körperformen Manno

Beauty Room Lugano, opened by Laura in 2024, offers beauty and wellness treatments with expertise and a focus on quality. From nail and lash services to massages and spa pedicures, every treatment is designed to enhance your natural beauty and promote well-being.

Beauty Room Lugano

Founded in 1935 on Via Nassa, WEGA is a historic boutique dedicated to luxury stationery, artisanal gifts, and vintage items. It blends tradition with modernity, offering a curated selection and an elegant shopping experience, both in-store and online.

WEGA

Since 1965, Ristorante Pizzeria Griglieria Commercio has brought tradition and family hospitality to the heart of Lugano. Led by Anna Galli, it offers Italian cuisine, wood-fired oven dishes, grilled specialties, and authentic recipes in a welcoming setting with a terrace and air-conditioned dining room.

Restaurant Pizzeria Grill House Trade

AM Hub Interiors is an interior design studio in Lugano founded by Sofia and Salvatore. Based in Pazzallo, we offer design, procurement, and delivery services, collaborating with local and international manufacturers to create high-quality, bespoke solutions.

AM Hub Interiors

Founded in 1984, Globocar has been a benchmark in vehicle care and maintenance for 40 years. The company combines experience, innovation, and environmental awareness, with a specialized team that provides high-quality service and great attention to every detail.

Globocar

The Store is a concept store in the heart of Lugano offering gift ideas, home goods, tech accessories, and pet supplies. Curated by Giuseppe, it features an ever-evolving selection designed to make every visit a journey of discovery.

The Store

L’Ideatorio promotes scientific culture and dialogue between science and society. Established in partnership with USI, Science et Cité, and the City of Lugano, it welcomes schools and the public with a planetarium, workshops, exhibitions, and local activities, serving as a hub for science communication.

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L’Ideatorio

The network in numbers

An increasingly connected city

MyLugano is already in the pockets of 60,000 people, and the network is growing every day.

64k+

Users

64,000 people have already chosen MyLugano to live, work, or explore the city.

470+

Partner businesses

Shops, restaurants, events, and services where you can pay in LVGA and save up to 10%.

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15k

Monthly transactions

Commission-free payments processed every month on Swissledger, the city's blockchain.

Join the network

Fill out the form to join the MyLugano network

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MyLugano is the innovative project implemented by the City of Lugano to support local commerce.

A citizen loyalty circuit that works thanks to a real digital currency: the LVGA. The circuit is aimed at all commercial businesses in Lugano that can join it free of charge by accepting LVGA payments and offering a discount in the form of cashback. The logic is very simple: the more you spend within the circuit, the more LVGA you get to spend on subsequent purchases. The system encourages buying in the city and contributes and keeps more money within the economic circuit for the benefit of all the actors involved. The project is actively supported both by the city of Lugano and by important public-private actors who contribute, for example, by paying bonuses to LVGA to their collaborators to spend within the circuit.