How does it work?
Lugano's loyalty circuit based on the LVGA token
Digital innovation to support local entrepreneurship
MyLugano works through blockchain technology and a payment token called LVGA. It creates a concrete incentive for spending in the city and actively support small-to-medium local merchants.
MyLugano features:
MYLUGANO APP
The gateway to the MyLugano loyalty circuit. Download the app to get cashback and pay in LVGA
LVGA
City of Lugano payment token accepted in a wide range of commercial businesses in Lugano
MYLUGANO CARD
Register in the app, activate your wallet to benefit from discounts and start getting LVGAs
Digital innovation to support local entrepreneurship
MyLugano works through blockchain technology and a payment token called LVGA. It creates a concrete incentive for spending in the city and actively support small-to-medium local merchants.
MyLugano features:
MYLUGANO APP
The gateway to the MyLugano loyalty circuit. Download the app to get cashback and pay in LVGA
LVGA
City of Lugano payment token accepted at 300 commercial businesses in Lugano
MYLUGANO CARD
Register in the app, activate your wallet to benefit from discounts and start getting LVGAs
Why is it important?
MyLugano connects citizens, visitors, businesses and merchants in a digital ecosystem that rewards all stakeholders
Digitization has brought with it many opportunities but also unprecedented challenges. Local businesses and merchants are facing increasing competition and major changes in consumer habits. These entities, often long-established in the area, contribute to the life and well-being of our city and deserve to be supported.
MyLugano responds to this challenge by leveraging the opportunities arising from digitization and new technologies to create a system that incentivizes people to buy local by physically visiting the city. Through the cashback, MyLugano users save up to 10% each time they buy from one of the partners and accumulate LVGAs they can spend on subsequent purchases. In turn, the merchant offering cashback has the opportunity to get noticed, attract new customers, and access new funds. In addition, by crediting the cashback in LVGA it helps keep value in town, which has positive spillover effects for the entire economic circuit.
This creates a true widespread supermarket where local and international consumers can find all kinds of products and services and enjoy an innovative, local and profitable shopping experience!
Why is it important?
MyLugano connects citizens, visitors, businesses and merchants in a digital ecosystem that rewards all stakeholders
Digitization has brought with it many opportunities but also unprecedented challenges. Local businesses and merchants are facing increasing competition and major changes in consumer habits. These entities, often long-established in the area, contribute to the life and well-being of our city and deserve to be supported.
MyLugano responds to this challenge by leveraging the opportunities arising from digitization and new technologies to create a system that incentivizes people to buy local by physically visiting the city. Through the cashback, MyLugano users save up to 10% each time they buy from one of the partners and accumulate LVGAs they can spend on subsequent purchases. In turn, the merchant offering cashback has the opportunity to get noticed, attract new customers, and access new funds. In addition, by crediting the cashback in LVGA it helps keep value in town, which has positive spillover effects for the entire economic circuit.
This creates a true widespread supermarket where local and international consumers can find all kinds of products and services and enjoy an innovative, local and profitable shopping experience!
Vision
As explained in the Lines of Development 2018-2028, Lugano wants to be “a model of innovation and collaboration”, attentive to the quality of life of its citizens and its region. Lugano therefore wants to be a hub city between the North and the South of the Alps and intends to position itself as a benchmark for digital innovation in the field of new technologies and a financial centre that looks at new opportunities, in particular in the field of decentralised finance and the Fintech sector.
In this context, My Lugano is therefore to be understood as an initiative in line with the objectives expressed in the Lines of Development 2018-2028. MyLugano also extends its use not only to resident citizens, but also to visitors, tourists and international travellers.
MyLugano can count on the active coordination of Lugano Living Lab, the urban laboratory of the City of Lugano created in partnership with USI.
MyLugano is enriched by the skills of the territory’s academic centres USI, SUPSI and FUS, as well as a growing number of companies specialising in blockchain technology.
In this context, My Lugano is to be understood as an initiative in line with the goals formulated in the 2018-2028 Development Guidelines. MyLugano also expands its use not only to resident citizens, but also to visitors, tourists and international travelers.
The City of Lugano has been a forerunner in the adoption of blockchain technology with the LVGA, the city payment token used by thousands of people, and the launch of 3AChain, the city’s blockchain available to partners and businesses in the area. In addition, the recent success of initiatives in the field of Blockchain, Fintech, and the world of NFT show that the context is more than ever favourable to strengthen the position of Lugano as a Blockchain & Crypto-Friendly city. In this sense, MyLugano represents a pilot project that is giving real results as well as an important piece of a wider city project.
