Our merchants
Who welcomes us every day at the circuit-affiliated stores? Find out who they are and their stories
Welcome to the beating heart of MyLugano, where every day we are welcomed with sincere smiles by the merchants who enliven our affiliated stores. Behind each storefront is a story to discover, a passion to share. Our format “The Faces and Stories of Our Merchants” is a unique opportunity to meet those who make every shopping experience in Lugano special.
From family tradition to a passion for innovation, each story is an invitation to learn more about who is behind the stores we love to frequent. Learn how our merchants turn their work into a personal mission, putting their hearts into what they do, creating a special connection with the community.
WEGA
WEGA, located on Lugano’s central Via Nassa, enthusiastically invites visitors to discover a boutique full of creativity and uniqueness. Founded in 1935, WEGA offers a
Beauty Room
Beauty Room Lugano, opened by Laura in March 2024, offers a wide range of beauty and wellness treatments. With 17 years of experience, Laura specializes
Körperformen Manno
Körperformen, opened in June 2021 by Maurizio Frassi and Daniela Sacchi, offers a unique fitness experience through EMS training. This franchise, run by entrepreneurs with
Mr.Vino
Mr.Vino, opened in October 2022 by Bruno, a passionate wine traveler, represents an innovative experience in the heart of Lugano. Founded with a vision to
Ristorante Vetta Monte Brè
Taken over by David in April 2011, Ristorante Vetta Monte Brè bases its roots from the early 1900s. Situated at 1,000 meters above sea level
ANIMAL SERVICE
Animal Service, opened in July 2011, is an animal lover’s paradise! Founded by two friends with a passion for aquariums, they opened their first store
Ceresa OTTICA
At Ceresa OTTICA, opened in May 2000 by Astrid and Mauro, two federally certified opticians, quality and uniqueness are the focus. After working as employees,
Marilù Scarpe&Borse
Opened by Lorenza Sommaruga in May 2023, Marilù is the new home of quality shoes and bags in the heart of the city. With a
ALLA FERMATA
ALLA FERMATA, opened by Pierangelo and Gianna in May 2010, is an oasis of style in Lugano! With Pierangelo, owner of a fashion agency with
Allure
Opened in May 2024, Allure was born from Flavia‘s passion for eco-sustainable and inclusive underwear. The daughter of a seamstress, Flavia left her job as
RepairStore
Repair Store, opened in September 2021 by Vladimir, a multimedia technician with an innate passion for technology, is the one-stop shop in Molino Nuovo for
Desk Food
Desk Food, opened in September 2023 by Tanja and Roberto, brings the essence of the Japanese “bento box” to Lugano. After 10 years of experience
Bijoux io
Bijoux io, opened in April 1972 by Fulvia and Fernando Sommaruga, is a family business that has been run by Lorenza since 2004. Started with
Lala Caffè
Lala Caffè, opened in May 2023 by Lala, is the result of 15 years of passion and experience in the coffee world. Here, you can
Make-up Express di Lisa Sommella
Since July 2011, Lisa Sommella’s Make-up Express has been the one-stop shop for all-around beauty! Lisa, initially a nail technician, discovered an overwhelming passion for
La Caveja
Since May 2010, La Caveja has been bringing the authentic flavor of Italian tradition to Lugano. Our core business? The delicious piadinas, accompanied by freshly
studio CHP
Since September 2016, Studio CHP has been synonymous with excellence in architecture and construction management! Founded by Christian Palumbo, an architect by profession and a
Antimo Bertolino
Antimo Bertolino is an artist and restorer who launched his career in October 2000 by taking over an antique furniture restoration store. His passion for
Libreria Il Segnalibro
Il Segnalibro Bookstore, opened in December 2002 by Francesca, Sabina and Prisca, was born out of the three partners’ shared passion for books and their
Pasticceria Laboratorio San Giorgio
Pasticceria Laboratorio San Giorgio, opened in July 2021, is the result of the meeting between Gianluca Mollo and Ugo Klainguti, a marriage of talent and
Pizza Burger
Pizza Burger, opened in July 2018 by Rafael and Isabela, represents the realization of a dream born from their rich experience in the restaurant industry,
Doctor Phone
Doctor Phone, opened by Loris in January 2021, is the culmination of a professional and personal journey entirely dedicated to technology. Since the age of
Beauty Corner Estetica
Opened in June 2012 by Elba, Beauty Corner Estetica is the result of a passion turned into reality. An economics graduate from Brazil, Elba has
Staglio – La Pizza al Taglio
Opened by Katia and Antonio in March 2018, Staglio has brought the authentic Roman pan pizza experience to Ticino, combining passion and dedication in creating
Shoppa
Shoppa Smart Technology Store, opened in October 2023 by Gian Franco Rizza, is the one-stop shop for technology enthusiasts and experts. Specializing in the sale,
BOH! TATTOO STUDIO
Opened in January 2023 by Daniele, known in the industry as Skyzzo, and Simone, BOH! Tattoo Studio stands out for its mastery of realistic, fine-line
Circular Lugano
Circular Lugano, opened in May 2022 by Mirco and Luca De Savelli, presents itself as an innovative solution to excessive consumption and environmental pollution. Founded
Stage 12
Opened in April 2021 by Joel Fioroni, an entrepreneur in the film industry, the Stage12 store brings with it the essence of the old LUX
1979 Tattoo Shop
Opened by Attilio Maione in November 2014, 1979 Tattoo Shop is where passion for art and craftsmanship come together in each tattoo. With training as
Cinema Iride
Cinema Iride, is the result of the passion and dedication of Joel Fioroni who, in September 2022, took the helm of the former cinema run
Edicola Molino Nuovo
Opened by Elena Bottoni in June 2010, Edicola Molino Nuovo has grown to become a focal point for the local community. From managing several kiosks,
WineBar
Opened in October 2019 by the renowned Spaghetti Gastro Group, the WineBar stands as a culinary gem in the Court of Flavors in the Maghetti
E-6900
Discover the allure of electric mobility in Lugano at E-6900. Opened in September 2021 by Andrea and Cristina Porro after an inspiring trip to Spain,
La Colombina Pasticceria
La Colombina patisserie, opened by Gianluca Fiorentini and his wife Emanuela in March 2023, located on the beautiful Via della Posta, has become an oasis
Zoeyland
Welcome to the magical world of Zoeyland! Opened by Umberto Rezzonico in June 2015, this magical toy store is a haven of fun for all
La Signora degli Anelli
Since La Signora degli Anelli store was opened in January 2002 by Micaela Zambelli, each piece of jewelry has been created with love and dedication,
11teamsports Lugano
11teamsport,the one-stop shop for soccer fans! Opened by Giacomo in June 2022 as a franchise of the well-known brand 11teamsports, it is a true meeting
Ashri Boutique
Ashri Boutique, the result of Jessica Tirico‘s experience and vision in the international fashion world, opens in Lugano in November 2022 in the historic Quartiere
