Our merchants

Who welcomes us every day at the circuit-affiliated stores? Find out who they are and their stories

Welcome to the beating heart of MyLugano, where every day we are welcomed with sincere smiles by the merchants who enliven our affiliated stores. Behind each storefront is a story to discover, a passion to share. Our format “The Faces and Stories of Our Merchants” is a unique opportunity to meet those who make every shopping experience in Lugano special.

From family tradition to a passion for innovation, each story is an invitation to learn more about who is behind the stores we love to frequent. Learn how our merchants turn their work into a personal mission, putting their hearts into what they do, creating a special connection with the community. 

Mr.Vino
Food & beverage

Mr.Vino

Mr.Vino, opened in October 2022 by Bruno, a passionate wine traveler, represents an innovative experience in the heart of Lugano. Founded with a vision to

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Ristorante Vetta Monte Brè
Food & beverage

Ristorante Vetta Monte Brè

Taken over by David in April 2011, Ristorante Vetta Monte Brè bases its roots from the early 1900s. Situated at 1,000 meters above sea level

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animal service
Retail

ANIMAL SERVICE

Animal Service, opened in July 2011, is an animal lover’s paradise! Founded by two friends with a passion for aquariums, they opened their first store

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ceresa ottica
Fashion

Ceresa OTTICA 

At Ceresa OTTICA, opened in May 2000 by Astrid and Mauro, two federally certified opticians, quality and uniqueness are the focus. After working as employees,

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Marilù Scarpe&Borse
Fashion

Marilù Scarpe&Borse

Opened by Lorenza Sommaruga in May 2023, Marilù is the new home of quality shoes and bags in the heart of the city. With a

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ALLAFERMATA
Fashion

ALLA FERMATA

ALLA FERMATA, opened by Pierangelo and Gianna in May 2010, is an oasis of style in Lugano! With Pierangelo, owner of a fashion agency with

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allure
Fashion

Allure

Opened in May 2024, Allure was born from Flavia‘s passion for eco-sustainable and inclusive underwear. The daughter of a seamstress, Flavia left her job as

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RepairStore
Tech

RepairStore

Repair Store, opened in September 2021 by Vladimir, a multimedia technician with an innate passion for technology, is the one-stop shop in Molino Nuovo for

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deskfood
Food & beverage

Desk Food

Desk Food, opened in September 2023 by Tanja and Roberto, brings the essence of the Japanese “bento box” to Lugano. After 10 years of experience

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bijouxio
Retail

Bijoux io

Bijoux io, opened in April 1972 by Fulvia and Fernando Sommaruga, is a family business that has been run by Lorenza since 2004. Started with

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Lalacaffè
Food & beverage

Lala Caffè

Lala Caffè, opened in May 2023 by Lala, is the result of 15 years of passion and experience in the coffee world. Here, you can

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Make-up Express di Lisa Sommella
Beauty

Make-up Express di Lisa Sommella

Since July 2011, Lisa Sommella’s Make-up Express has been the one-stop shop for all-around beauty! Lisa, initially a nail technician, discovered an overwhelming passion for

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lacaveja
Food & beverage

La Caveja

Since May 2010, La Caveja has been bringing the authentic flavor of Italian tradition to Lugano. Our core business? The delicious piadinas, accompanied by freshly

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studioCHP
Services

studio CHP

Since September 2016, Studio CHP has been synonymous with excellence in architecture and construction management! Founded by Christian Palumbo, an architect by profession and a

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antimo bertolino
Art

Antimo Bertolino

Antimo Bertolino is an artist and restorer who launched his career in October 2000 by taking over an antique furniture restoration store. His passion for

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Libreriasegnalibro
Retail

Libreria Il Segnalibro

Il Segnalibro Bookstore, opened in December 2002 by Francesca, Sabina and Prisca, was born out of the three partners’ shared passion for books and their

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pizzaburger
Food & beverage

Pizza Burger

Pizza Burger, opened in July 2018 by Rafael and Isabela, represents the realization of a dream born from their rich experience in the restaurant industry,

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doctor phone
Tech

Doctor Phone

Doctor Phone, opened by Loris in January 2021, is the culmination of a professional and personal journey entirely dedicated to technology. Since the age of

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Beauty Corner Estetica
Beauty

Beauty Corner Estetica

Opened in June 2012 by Elba, Beauty Corner Estetica is the result of a passion turned into reality. An economics graduate from Brazil, Elba has

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staglio
Food & beverage

Staglio – La Pizza al Taglio

Opened by Katia and Antonio in March 2018, Staglio has brought the authentic Roman pan pizza experience to Ticino, combining passion and dedication in creating

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shoppa
Tech

Shoppa

Shoppa Smart Technology Store, opened in October 2023 by Gian Franco Rizza, is the one-stop shop for technology enthusiasts and experts. Specializing in the sale,

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BOH! TATTOO STUDIO
Services

BOH! TATTOO STUDIO

Opened in January 2023 by Daniele, known in the industry as Skyzzo, and Simone, BOH! Tattoo Studio stands out for its mastery of realistic, fine-line

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CircularLugano
Services

Circular Lugano

Circular Lugano, opened in May 2022 by Mirco and Luca De Savelli, presents itself as an innovative solution to excessive consumption and environmental pollution. Founded

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Stage12
Fashion

Stage 12

Opened in April 2021 by Joel Fioroni, an entrepreneur in the film industry, the Stage12 store brings with it the essence of the old LUX

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1979TattooShop
Services

1979 Tattoo Shop

Opened by Attilio Maione in November 2014, 1979 Tattoo Shop is where passion for art and craftsmanship come together in each tattoo. With training as

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Cinema Iride
entertainment

Cinema Iride

Cinema Iride, is the result of the passion and dedication of Joel Fioroni who, in September 2022, took the helm of the former cinema run

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Edicola Molino Nuovo
Retail

Edicola Molino Nuovo

Opened by Elena Bottoni in June 2010, Edicola Molino Nuovo has grown to become a focal point for the local community. From managing several kiosks,

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WineBar
Food & beverage

WineBar

Opened in October 2019 by the renowned Spaghetti Gastro Group, the WineBar stands as a culinary gem in the Court of Flavors in the Maghetti

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e-6900
Motors

E-6900

Discover the allure of electric mobility in Lugano at E-6900. Opened in September 2021 by Andrea and Cristina Porro after an inspiring trip to Spain,

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La Colombina Pasticceria
Food & beverage

La Colombina Pasticceria

La Colombina patisserie, opened by Gianluca Fiorentini and his wife Emanuela in March 2023, located on the beautiful Via della Posta, has become an oasis

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Zoeyland
Toys

Zoeyland

Welcome to the magical world of Zoeyland! Opened by Umberto Rezzonico in June 2015, this magical toy store is a haven of fun for all

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La Signora degli Anelli
Fashion

La Signora degli Anelli

Since La Signora degli Anelli store was opened in January 2002 by Micaela Zambelli, each piece of jewelry has been created with love and dedication,

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11teamsports Lugano
Sport and leisure

11teamsports Lugano

11teamsport,the one-stop shop for soccer fans! Opened by Giacomo in June 2022 as a franchise of the well-known brand 11teamsports, it is a true meeting

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Ashri Boutique
Fashion

Ashri Boutique

Ashri Boutique, the result of Jessica Tirico‘s experience and vision in the international fashion world, opens in Lugano in November 2022 in the historic Quartiere

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