Opened in May 2024, Allure was born from Flavia‘s passion for eco-sustainable and inclusive underwear. The daughter of a seamstress, Flavia left her job as an accountant to devote herself to meticulous research, selecting and studying European brands that guarantee quality and sustainability in women’s underware.

Allure was born as a pop-up corner within Stage12, a shared space that gave birth to her dream. The name “Allure” was chosen for its charming and elegant sound, while the logo, a mathematical design created by Flavia’s daughter, represents inclusivity. The installation of the showcase was curated by Isabel Petrini, an art student in Zurich.

📷 portrait: Flavia