Welcome to the magical world of Zoeyland! Opened by Umberto Rezzonico in June 2015, this magical toy store is a haven of fun for all children and families.

After leaving the world of watchmaking, Umberto felt the need to create a special place where children could explore, dream and play. This desire arose from the lack of a landmark after the closure of the historic Fans Karl Weber.

The inspiration for Zoeyland’s interior spaces came from a trip to New York 25 years ago, when Umberto visited the Disney Store and was captivated by the magical and engaging atmosphere. Since then, he has dreamed of bringing that kind of emotional experience here as well.

📷 portrait: Umberto